Bubble - EGG Press release

-  PRESS RELEASE - For immediate release

EGG helmets, manufacturer of helmets and outdoor accessories, debuts at Bubble 2018 with awarded multisport customizable bike and ski helmet

Amsterdam, The Netherlands, January 27, 2018 - EGG is a high quality, customizable, multi-sport helmet for children; designed, developed and produced in the Netherlands. The helmet is unique, because it combines Dutch qualitative design with functional safety, multi sport usage, comfort and fun. The company anticipates on a current growing need for safety and legislation with regards to wearing a helmet. As the EGG helmet is customizable the looks can be changed with various skins that make kids look very cool. It encourages children to be proactive about wearing their helmet. The helmet can be used for most street- and snow sports such as cycling, skiing, snowboarding, skateboarding and roller-skating.

The helmets consist of a flex fit hard shell construction with a Poly Carbonate Outer Shell and a flexible EPP core, that advantages versus an EPS impact core as it has a multi-impact functionality.

In combination with the closed ear retro design, it fully covers and protects ears and neck.

They are available in two sizes: small (48-52 cm) and medium (52-56 cm) that covers an age range of 2-14 years old. It comes in 4 basic colours: dark grey white, red and transparent.

The helmet has a unique customization system, which allows for easy adjustments with skins and add-ons. The skins are seamless fitting covers with distinctive popular and fashionable design prints made of high-quality stretch fabric that can be fitted over the helmet.  Add-ons such as Sun cap, Crown or Mohawk, are soft rubber accessories that can be snapped on the helmet through the skin. Different combinations of the skins and add-ons make the helmet more personal and fun. For season 018/019 EGG also a complete new collection skins that complete the existing collection. It anticipates completely on the upcoming season colour trends.

It comes with two sets and sizes of antibacterial Soft Net Fit Padding. The fit-pads allow for optimization of the fit by mixing and matching the thicker and thinner comfort pads inside the helmet. The fit padding can be easily removed and can be machine-washed.  The fit is further enhanced with an advanced ventilation system and a unique integrated one-touch lock.

The Dutch helmet and outdoor company EGG launched in 2012 and has been awarded in the UK with the best cash test helmet - http://www.cyclingweekly.com/n.... The EGG helmet was honoured twice with the ISPO Brand New Awards at both the international ISPO winter sports fair and the ISPO BIKE in Munich. EGG has also been awarded as one of the top 50 most innovative companies in the Netherlands as well as with the Dutch Advertising Association Award for design, packaging, identity and marketing proposition.

EGG strongly continues with its mission and love brand proposition that safety should be fun, comfortable and stylish. EGG strives towards a positive attitude and perception towards wearing a helmet from “I need a helmet, to I want this helmet.” EGG stimulates children to play and exercise in the outdoors. The name EGG symbolises the inside of the human head that needs to be protected and that is the starting point of all creativity and imagination that EGG stimulates.

The consumer retail price for the helmet is set at 70, - GBP; the skin will retail at 13, - GBP and the add-on will cost 9, - GBP. EGG helmets can be bought through the website egghelmets.com or at bicycle, ski, sport and kids lifestyle retail stores.

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About EGG

EGG (Amsterdam, NL) is a Dutch helmet company. It was co-founded by Charly Heusschen and is managed by Charly Heusschen and Mark Heefer. It designs and manufactures customizable, multisport helmets. Production is in Europe. The company distributes internationally in more than 14 countries. EGG helmets can be bought through the website egghelmets.com or at specific, ski-, sport- and lifestyle retail stores. The helmets are unique because it combines Dutch design with safety, comfort and fun. The initial product line includes helmets, skins (helmet covers) and add-on accessories.

Prior to EGG, Charly worked for advertising network Y&R, Heineken International, Brunel/Volvo Ocean Race and he was founder of Amsterdam based advertising agency ConspiracySinc. Mark Heefer has worked in several commercial executive positions within the fashion- and sports industry.

Inspired by their inner child, this team of two experienced professionals worked closely together with product engineers to develop the product and brand with a single vision in mind: to change the perception of users from ‘I need a helmet to ‘I want this helmet’.

More information: www.egghelmets.com | Charly Heusschen - charly@egghelmets.com | Mark Heefer-  mark@egghelmets.com | +31 888 399 399.

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Press Information

Photos, logo and other several visual materials are available.
Press materials can also be downloaded via the link below:

Download - Presskit_EGGhelmets

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Media contact:                      
Charly Heusschen | mob: + 31 6 290 526 33 | charly@egghelmets.com 
EGG B.V. Pilotenstraat 1, 1059 CH Amsterdam, The Netherlands